Our immense influence over planet Earth brings with it the responsibility of preserving it, and ensuring the survival of other species that share this planet with us. Our future generations should not suffer for the sins we commit today. Littering coupled with lack of waste segregation is a problem that has crippled India’s progress. After concentrated efforts by the government, NGOs and individuals, the littering has reduced but it is still not enough.
Mahindra Susten, being a responsible corporate citizen is taking this initiative to educate the masses about the benefits of proper waste disposal and garbage segregation. To illustrate the impact of proper garbage collection and segregation, the brand is conducting plastic collection drive with Ennoble. The plastic collected from this drive will be used to provide yellow backpacks to underprivileged children. This will show how waste recycled effectively can be useful for the society.
Everyday items discarded without a second thought can help a child study better
|Scrap Collected||Bags Made|
|08-05-2019 Till Date|
Sustainability is our cornerstone and through a campaign like this we invite corporations from all across the country to rethink sustainability and help create a green future, as we empower young children with the YELO GREEN BAG and make sustainable India a reality.
An investment in them today will help us in creating ambassadors for mother earth that will nurture it and grow with it sustainably.
All we need to really do is, practice ways in which we can recycle and upcycle waste to build miracle products and companies.
Strong and lightweight
Comfortable to wear
Durable for 1-2 years
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