Mahindra Susten is the 'Cleantech' arm of the Mahindra & Mahindra group and offers diversified services within the renewables space. Mahindra Susten is Powering green energy to the nation since 2010. During the last decade Mahindra Susten has developed the projects of size 4.2 GWp+ including self-development of IPP projects of size 1.54 GWp+ across India. In FY24, Mahindra Sutsen has win 2 nos. projects of total capacity of 300 MWac with GUVNL and RUVNL. Susten has vision to expand its footprints and market share in India’s renewable energy space as an IPP and self EPC by 5x in coming years. OTPP (Ontario Teachers’ Pension Plan) invested as a strategic partner in Mahindra Susten, which will accelerate the expansion of Susten renewable asset platform. Both the partners are aligned to grow the Susten portfolio to +7 GWp and have committed to develop projects involving latest technology i.e. Wind, Hybrid, Integrated Power Storage, RTC etc. Since incorporation of Mahindra Susten in 2010, Mahindra Susten is first mover in adopting advanced technologies in renewables and developed the projects of mega size’s including one of the largest bifacial module plant in operation and India first integrated town project at Modhera with battery size of 19 MWh.

Position Summary 

In this role, the candidate will lead the development and execution of innovative brand strategies that drive growth and enhance market presence. The candidate will ensure cohesive messaging across all platforms while analyzing market trends to inform strategic decisions. The role will involve collaborating with cross-functional teams and outsource creative agencies to create impactful marketing campaigns that resonate with the target audience. Additionally, the candidate will monitor performance metrics to continuously refine and optimize our branding initiatives.

Key Roles & Responsibilities

1. Media Planning & Relationship:

    • Able to drive classification of customers and identify target audience based on various sources of data

    • Identifies the right, place, time context to deliver relevant advertisements to the given target audience and increase conversion rates, sales or brand awareness

    • Possesses the ability to develop, direct and guide others in media relations management

    • Defines parameters for measuring effectiveness of a campaign and evaluate return on investment

    • Defines suitable actions and solutions to manage any media risks

    • Demonstrates the ability to identify opportunities for improvement and recommend changes to media relations management practices based on leading practices

    • Demonstrates solid understanding of the latest trends and changes in the market 2.

 2. Social Media Planning:

   • Demonstrates ability to independently manage major risks and communication plans

   • Demonstrates the ability to assist others in managing presence on social media

   • Develops effective action plan to deal with non-regular risks and threats to reputation

   • Reviews performance of social media management campaigns to identify opportunities for improvement

   • Drills down high-level strategies to define profile of people want to reach out to (eg., auto enthusiasts, movie fans etc.)

   • Understands the needs and is able to identify and recommend the most suitable social media platforms

   • Manages interactions with critical users & ensures that all queries

 3. Events, Sponsorship and Exhibition Planning:

   • Able to develop marketing communication strategies through events to drive business objectives among its stakeholders

   • Facilitates continuous improvement in event management capability and its results

   • Develops and maintain community/stakeholder relationships

   • Develops policies/criteria/guidelines to evaluate potential beneficiaries to receive sponsorships

   • Demonstrates the ability to identify opportunities for improvement and recommend changes to event management practices based on leading practices

 4. Campaign Development:

   • Able to critically review concepts and themes sent by agencies to ensure clarity and consistency with brand image

   • Able to correct content as per specific requirements

   • Able to review and provide constructive feedback on infographics/videos etc.

   • Coordinates with vendors to ensure the campaign development process is on track and reports incase of any delays

 5. Stakeholder Management:

   • Demonstrates in-depth knowledge, understanding and experience in stakeholder management

   • Possesses the ability to develop, direct, guide others and act as a role model in stakeholder management

   • Leads efforts related to the identification of stakeholders as well as the development and maintenance of positive relationships with them

   • Leads efforts in managing conflicts, resolving issues and managing expectations with stakeholders as needed

   • Demonstrates the ability to identify opportunities for improvement and recommend improvement actions to stakeholder management practices leveraging experience and based on leading practices

   • Addresses escalated issues and leads negotiations to influence key stakeholder decisions

 6. Brand Design Management:

   • Leads the development of brand strategy, elements and respective guidelines in line with the values and development and economic strategy

   • Demonstrates solid understanding of the latest trends and changes in the market, leading practices and relevant standards to brand design & management

   • Leads the articulation of the desired brand positioning

   • Advises the leadership on actions to manage any risk or issue that affects the brand and market perception

 7. Communications Management:

   • Leads the identification, assessment and selection of the most suitable channels to effectively reach the target audience

   • Manages the development of impactful communication messages that meet the specific needs of each target audience

   • Demonstrates the ability to identify opportunities for improvement and recommend changes to communications management practices

   • Demonstrates solid understanding of the latest trends and changes in the market, leading practices and relevant standards to internal and / or external communications 
 

Experience: 

10 -15 Years of Experience 

Education Qualification / Additional Certifications:

Masters/MBA

Location: 

HO: Mumbai

Department:

Branding & Marketing